Brookfields Indoor Golf & Lounge

Brookfields Indoor Golf & Lounge was new to Wake Forest. Tucked into The Factory, Sam and Anna had built something genuinely fun: three active virtual sports bays, a full bar, events programming, and a space that worked for everyone from kids to corporate groups. The problem was that their photos didn't show any of it.

Cell phone shots and empty-room images were carrying the whole marketing load. And when they tried getting photos of actual customers in action, nothing came together the way they needed. Group shots in a busy venue take coordination. You need to know how to direct people, manage the light, and build each frame before you press the shutter.

That's exactly where an indie film background helps. Before they even picked a date, we mapped out every service and use case they needed to promote. Social media posts, the main website, print, event promotions, every channel got planned as part of a complete shot list. That list also told us how many people to round up for each setup.

Over a half-day commercial session, we covered all of it:

• Large multi-bay hero images for the website
• Corporate event and party setups
• Girls’ Night Out
• Guys’ Night Out
• The virtual golf bays in action
• The sports bar with real patrons
• Kids playing the virtual games in the bays
• Groups of friends drinking and having a good time

By the end of the session, Sam and Anna had a complete marketing library. Every channel, every audience, every use case they needed to reach new customers in Wake Forest and beyond.