Don Anfuso
Personal Branding Session
Don came in knowing what he wanted. A new brand. A new direction. He had spent months building out a complete rebrand for his residential mortgage lending business: new logo, new messaging, new target audience, new social presence. The one thing missing was the photography to tie it together.
He came in thinking he needed three to five images. He left with ten.
The session didn’t start the day they shot. Anthony and Don spent weeks planning before the camera ever came out: what each image needed to communicate, how it would be used, what feeling it had to land for a specific audience. Don explained what he wanted. Anthony listened. When the day arrived, not a single frame was taken without a purpose behind it.
Every pose was coached. Every setup was deliberate. Don said he had never felt as comfortable or confident in front of a camera. That comfort came through in the images, and in the feedback he got from clients and colleagues once the new brand rolled out.
The session was unexpectedly fun. The results were exactly what a rebrand needs: images that tell a different story, each one built to work somewhere specific.
“I intended to procure 3–5 photos and I ended up with 10 amazing photographs that will help tell a different story. The feedback I have received has been exceptional and the experience was unexpectedly a lot of fun.”★★★★★ Don Anfuso
A rebrand only works if the images do.
Let’s talk through what you need, how you’ll use it, and what it takes to build an image library that works as hard as you do.
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